Enigma 185 (Red Bull)

New York City wouldn’t be the city that never sleeps if not for the millions of service industry workers who keep the party going. That’s why Red Bull sought to thank this community with a night of their very own — a party for the partymakers, if you will. Red Bull organizes events for nightlife professionals around the globe, celebrating them, immersing them in Red Bull’s world, and strengthening connections to their brand through a series of events called Red Monday. Red Bull enlisted PHNTM’s team to develop a novel and unique Red Monday event in New York, a well-deserved and mind blowing escape from the routine. PHNTM went to the drawing board to ideate a fully immersive evening — one that wouldn’t just give service industry professionals another place to go and time to arrive, but an experience to transcend place and time altogether. PHNTM set out to re-envision this party through the lens of an advanced artificial intelligence. The result was Enigma 185, a party atmosphere ruled by AI, transferred consciousness, and cybernetics.