Cartier: Met Gala 2021

PHNTM worked with Matte Projects to help Cartier film a cast of modern American icons in an immersive setting — celebrating the maison’s impact on style and pop culture during the 2021 Met Gala. PHNTM designed and constructed an XR photobooth in a rented hotel room, the perfect application for a technology that can make any set appear limitless and dreamlike. This progressive film production technology employed a virtual set extension to extend itself past the limits of the LED wall. By tracking a virtual camera to the physical camera’s data, PHNTM created a seamless setting that displayed images of diamonds, celestial shapes, and cityscapes. This technique provided the camera crew with visibility to better explore the bespoke virtual world created just for Cartier.